Cultural  Awareness Movement — A necessary step

• Sri VPS Rao stresses upon the dire need of strengthening the cultural awareness movement in view of  the fast changing cultural scenario after independence in the country The P, H&H.P. Consumer News ; September 1996.

Sri VPS Rao’s monumental book, “ In Quest for Cultural Conservation”, a classic for all times .

• A unique book on the eternal quest for cultural conservation… with invaluable text and more than 100 rare illustrations… including reproductions of master-prices of Indian paintings, historical pictures, specimens of calligraphy, ancient scripts, coins, medals, postal material, magnificent architecture, interior decorations, and other beautiful  relics of the past centuries…..  Full of new information and reference material, this scholarly work is useful for students, teachers, research- scholars, libraries, individual collators and general readers… This forthcoming book will be a valuable addition to the treasure of our classical literature.

Cultural Themes by Sri VPS Rao —  1. Culture.

• By culture we mean advanced  development of human powers… Indian culture has roots in the Vedik thought and ideology…. Indo-Aryan Rishis reached pinnacles of perfection ….. through Yoga ….. Sanatana Sanskriti, the Indian culture …. is based on eternal truths, principles and values, says Sri Rao. The Media Expression, January, 2013.

Cultural Themes by Sri VPS Rao —  2. The Indian Antiquity.

• Many cultures grew, developed and vanished on different parts of the globe….. But, the Sanatna Vedik Sanskriti of Bharata Varsha…. the oldest culture of the world….. still continues to exist….  The Media Expression; February, 2013. 

Cultural Themes by Sri VPS Rao —  3. Wholesome culture.

• Indian culture is whole some…. Favorable to multi-sided growth….. and conducive  to essential development is all desirable fields of human advancement… Dharma, Artha, Kama and Moksha…. Development of only two i.e. Artha and Kama cannot meet full requirements of mankind….. To meet the total requirement Dharma and Moksha are also essential. All these four are well looked after only in Indian culture… This is the reason why great master-minds, Eastern as well as Western, have admired it. The Media Expression; March, 2013

Cultural Themes by Sri VPS Rao —  4. Cultural conservation  extremely essential.

• We are entangled in a whirlwind of socio-cultural confusion…. After independence, while we have gained substantially on the material side….  we have lost miserably on  the cultural front… It is imperative, therefore,…. to conserve, preserve, maintain, nourish, develop, promote … culture….. In the process of conservation, while, on the one hand, we need to preserve our cultural remains ;  there is, on the other, an equally important  need to encourage study, research, awareness, understanding, practice and nourishment of the tenets …… and develop and maintain taste for all that belongs to our culture. The Media Expression; April, 2013

Cultural Themes by Sri VPS Rao —  5. Freedom with discipline.

• The world is heading towards a universal culture…. This is not a new concept……  The Indo-Aryan Rishis  had given the concept of Vasudhaiva Kutumhakam i.e. One World Family, thousands of year ago… They worked for the welfare of the humanity . They called it Santana Sanskriti …. People of the entire civilised   world derived  benefits from what they gave….. We are free to think and act…. Yet disciplined in getting the results of our actions. The Media Expression; June, 2013.

Sri VPS Rao on books, repository of contributions for welfare of the humanity.

• Books are our faithful friends… These are an important  source of information. …. There is a lack in the makeup of a person, who has no taste for books.… A home without books in devoid of culture….. One is known by the types of books one keeps and likes….. From Sri Rao’s book, “In Quest for Cultural Conservation”, a classic for all times.

Strengthen Indian Cultral Values : Sri VPS Rao

• Sri Rao lays stress upon strengthening of the cultural values , while presiding over of function. The Divya Himachal  ; March, 15, 2001.  

Beware of  outer cultural invasion ;  Sri VPS Rao

• There is a need of  joining hands  in the task of social welfare…. It is extremely essential, to save our society from the outer cultural invasion. The Divya Himachal ; March 22, 2001.

Sri VPS Rao on the need of cultural consciousness.

• Sri Rao’s observations on the fatal effect of foreign influence on the Indian public. The Chandi Bhumi ; January 21-27, 2013.

Multi-diamentional contributor Sri VPS Rao Birth Day Special Supplement

• Special supplement, with enlightening articles containing useful information about multi-dimentional contributor to the cause of Indian culture, Sri VPS Rao and his works. It also contains some salient features of Sri Rao’s forthcoming book, “In Quest For Cultural Conservation” The Media Expression ; October, 2013

Cultural Themes by Sri V.P.S. Rao – 14. Cultural Superiority of Ancient India :

The Cultural superiority of Bharata Varsha is evident not only from internal evidence, but also from observations of foreign intellectual masters…. some eye-opening observations. The Media Expression ; July, 2014.

Cultural Themes by Sri V.P.S. Rao – 15. Misconception of Indian Culture :

Indian culture suffered a great deal due to fatal attacks of foreign invaders …. The general prejudice existed …. due to the political subjection of India, which stood as a formidable barrier to an impartial and scholarly appreciation …. The greatness of ancient India has not been recognized because of modern India’…. This fact needs to be properly understood …. and necessary steps need to be taken without further delay. The Media Expression ; November, 2014.

Cultural Awareness Essential  : Message from Sri Rao VPS :

The cultural invasion from the outer world is proving fatal for the Indian masses ….resulting in numerous kinds of crimes…. To check it, essential steps need to be taken to increase proper understanding of the tenets of Indian culture, which is based on human values. The Chandi Bhumi : 21-27 January, 2013.